If you are reading this article and you are a YouTuber, this article is not directly relevant to you (sorry). Indeed, Youtube in your case is a means and an end. You work on Youtube and you are looking to gain traffic on Youtube. However, here I am addressing those who want to use Youtube to get traffic on their blogs.
If you want to monetize your youtube channel, I recommend that you read the article written for you, this time: Top 5 platforms to monetize your Youtube channel.
Okay, now back to those who want to use Youtube to drive traffic to their blogs.
Is blogging dead and is youtube the only way to get traffic to your blog?
Ooh !! The million dollar question, again.
Can we seriously do without Youtube when we have a blog today? This is a crucial question, because I know a lot of people who want to have a blog, but who are rather reluctant to Youtube. For example, I myself am part of this caste there. Don’t really want to make videos on Youtube.
But, then, do I shoot myself in the foot? This is the question we will try to answer together here.
Why is Youtube super bankable for its blog?
Even if we don’t want to make videos on Youtube, we can’t deny the obvious. Youtube is a great lever for acquiring traffic. It’s undeniable. In pure SEO terms, if your video is well done, then you will be able to appear at the beginning of Google’s search engine.
No matter what search you type on Google, 90% of the time, you will have a Youtube video in the first few lines. You know that youtube belongs to Google and the latter therefore – to put it bluntly – no longer really the share of things.
Youtube is so much more profitable than the search engine (thanks to video ads) that Google, in all its greed, very clearly prefers to highlight video content.
Then he balances the articles. As easy as that. It’s a trend we’ve been seeing since 2016, and it’s what made a lot of people say the blog was dead.
The blog is dead. Did Youtube kill the blog?
After the big headlines, let’s take a look at the meaning now. First of all, no, the blog is not dead. He just got old. And, let’s go even further. The blog has found a great ally with youtube and videos.
In fact, Youtube, at first glance and undeniably nourishes blogs because very often, viewers are called upon to redirect to a blog. It’s a fact.
Often, bloggers use Youtube to gain traffic to their blogs. Nothing more. It remains a kind of bait. Indeed, once you master the Youtube algorithm, it can be very easy to gain views on these videos. The goal is to redirect traffic to his blog which allows you to buy products directly.
To use a metaphor, let’s say your blog is your storefront. Articles are the selling points. Then, Youtube would be like the salesman going out into the street, to attract passers-by to the sidewalk. Obviously it works!
The difference between Youtube and a blog? Short-term versus long-term?
I think we could answer by talking about speed. By posting videos on Youtube, your “presence” will be displayed much faster than if you write only, and in the shade, on your blog.
So there it all depends on your patience. If you use Youtube, most definitely you will go faster. Much faster than writing blogs like crazy.
We can say whatever we want, but the miracle recipes to write in 2 minutes are junk. Point bar. To write a good article, it takes time. You can of course pay freelancers, but the downside is that it will be impersonal. You’ll have content, but crappy content, if I may. People today expect more from you; They want an article that was written by you. This is precisely what makes the strengths of blogs: authenticity.
In addition to the fact that writing takes time, getting referenced by google takes even more time. YES! And, there, you can try all the tricks in the world, nothing will help.
Time is your only ally. Be patient and rigorous and your article will appear in the search engine. I tell you, there is no miracle recipe.
However, natural referencing is what will ensure lasting success. By only using your blog and writing it, you are sure to always be listed on Google. And, even, your referencing over time will only be more “solid”.
However, with Youtube, it will be necessary to constantly publish videos. Always and continually. This is something that is not said enough and yet is formidable, in my opinion. You take the risk with Youtube of being in the constant race of the algorithm.
I don’t know if people are really aware of this. There, we are all in euphoria because by publishing regularly, we appear on Youtube. But, what happens when you stop publishing? The algorithm, after a while ejects you. Why? Because Youtube loves recent videos.
As long as there is no one who has posted a video on the same topic, that’s fine. But, as soon as someone launches, you run the risk of being deleted, regardless of the content of your video.
Well, it’s true that it’s the same on Google. Except that there, on Google, it is always the quality that takes precedence. Also, since everyone is going on Youtube, you will be dealing with less stiff competition.
To conclude, we can say that we can do without Youtube, if we know that it will take time and if we seek more to do quality.
You don’t attract the same clientele and you have to use tricks to capture the attention of a “spectator”.
A question of quality, I want to say. Let me explain:
On Youtube, if your videos perform well, you will get a lot of views, sure. You will also have a lot of “tourists”, ie people who had come to wallow in the entertainment and to whom, Youtube has suggested videos of you.
As a result, you attract a lot of untargeted traffic. It’s almost a waste of time, if you take a closer look. Many of these people will never buy your products. It is extra for your ego and nothing more. Don’t panic though, if you manage to get a lot of view, and your content is relevant, then most likely you will be able to convert your viewers. This is also the recipe for the success of many online trainers.
However, if you only get down to blogging, then you will have all your chances of attracting targeted traffic right away. Obviously, it will be faster and easier to sell to this target audience than to tourists from Youtube.
As you can see, it’s up to you to make your choice. Make a fuss? Make numbers? Or do you prefer to narrow your target by being more specific?
Again, it is a matter of choice.
Also remember that on Youtube, the concentration is less. People move from video to video without typing a search word. Often times they typed in a word related to entertainment. Then, the Youtube algorithm encourages them to click on such and such a video that has little to do with their first search. Will therefore have to deal with that. The fact that you attract people who first want to be entertained. Of course, you will have to play with catchy elements, such as palm trees in the back, infinity pool and other artifices to retain a viewer abused by Youtube.
Conclusion: Can we really do without Youtube to acquire traffic on his blog?
🧐 To answer frankly, we could not speak. It already depends on your theme. Some blogs like “fashion blogs”, “travel blogs” etc. are well suited for Youtube.
As I wrote above, this will also depend on your long term strategy. Basically, you could look at it like this:
- Go to Youtube to quickly gain traffic. Gain trust quickly through proximity. Sell quickly. Convert a small percentage of a large untargeted audience.
- Stay on your blog and patiently wait for SEO. Solidify trust through quality. Sell slowly. Convert a bigger percentage to a smaller targeted audience.
Personally, my strategy consists of the 2nd. I don’t really want to get big views or dwell on Youtube, which I appreciate less and less, to be honest. I know it could increase views, traffic and sales tenfold, but I prefer to go cool. I chose to have a smaller audience, but more “targeted”, that’s all. It’s up to you to make your own choices according to your theme, your product and your personality, damn it!
I notice that a lot of online trainers decide to switch to podcasting. This targets better and the ability to concentrate is at its peak. I am thinking of Antoine Blanchemaison who explains well the advantage of the podcast . I am also thinking of Yann Lenen or even of Jean Rivière. That said, it will nevertheless be necessary to post the podcast on Youtube to maximize its “visibility”. Ah, it’s really hard to escape Youtube!
Moreover, I myself think very soon to switch to the podcast.
Here, I would be curious to know your opinion on the subject. Can we really do without Youtube today? Or has it become a 2-headed monster too powerful to escape?